Bridging the digital divide – is satellite broadband the answer?

30th May 2019

Many UK rural residents with poor broadband speeds travel up to 5 miles to get online

  • The digital divide is real, with internet speeds ‘too slow’ for 72% of those living in rural areas
  • More than a quarter of UK’s rural population is unhappy with the quality of their current internet provider
  • Poor quality internet impacts 19% of those wishing to work from home, while 16% of respondents can’t connect with friends and family, and 15% are unable to shop online

LONDON, UK, 30 May 2019 – Recent research* by satellite broadband provider bigblu, in partnership with Euro Broadband, in the UK reveals that people living in rural areas with low quality internet must travel up to five miles to get connectivity. With more than a quarter of respondents unhappy with the quality of their current internet provider, nearly three quarters (72%) said this was because internet is too slow, while for more than half (60%) said it’s because connectivity drops.

Rural residents often have no option but to travel for internet access, costing them time and money. Rural areas in the UK are the most affected by poor quality internet or blackspots with 19% of respondents saying they can never work from home, 16% can’t connect with friends and family, while 15% are unable to shop online.

The most common way respondents connect is via broadband. In the UK, however, the digital divide is a real concern with shocking gaps in speeds between urban and rural environments making it a complicated task to get online. The minimum download speed that anyone can request is 10Mbps, however there are over 350,000 households in the UK that have speeds lower than 5Mbps, with rural areas in Scotland, Northern Ireland and the South West being the biggest contenders with speeds even lower than 2Mbps.

Andrew Walwyn, CEO, bigblu, said: ‘We live in an age where everything is connected, and we know that poor quality internet is affecting people’s lives. We are proud to serve the rural communities where satellite broadband is the best, and often the only option for good internet connectivity. This way rural communities will be able to benefit from all the advantages that high-speed internet brings, be that connecting with friends and family, working from home, or shopping online, nothing needs to be compromised’.

Bigblu, the satellite broadband provider, is on a mission to provide the best service and high-speed internet in hard to reach places, connecting people, businesses, and professionals alike. Using the latest technologies, satellite broadband caters to the needs of those rural communities where fibre broadband is either unavailable or is too slow and unreliable.

Bigblu PR contact
Raluca Racasan
07738 720 199

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Note to editors
*Research conducted with 2256 ABC1 homeowners who live in rural areas with a minimum of 250 respondents in each of the following
regions: South West, South East, East Midlands, West Midlands, North East, Wales, Scotland and Northern Ireland in Great Britain
between 03-24 April 2019.